Welcome

8.45 am

Welcome

Can gamification change the way you interact with customers?
Adena DeMonte, Director of Marketing, Badgeville

9.00 am

Q&A: Mapping out future charging infrastructure

• How can changing regulations affect future charging infrastructure
• Examine who should operate and maintain the charging infrastructure
• Which stakeholders should have ownership over charging
  stations and other EV charging infrastructure

Moderator: Adam Langton, Energy Analyst, California Public Utilities Commission

• Kazumi Matsushige, Professor of Electrical Engineering and Former Vice President, Kyoto University
• Professor Rajit Gadh, Director, UCLA’s Smart Grid Energy Research Center
• Rob Bearman, Global Alliances - Utilities & Energy, Better Place, Inc.

Creating high-response programs: How to use customer preferences to build better programs
Moderator: Patty Durand, Executive Director, SGCC

• Gary Smith, Director Smart Grid Technologies, NV Energy Inc.
• Risa Baron, Education Manager, San Diego Gas & Electric

Utilities as Gas Station of the Future

• The move from oil to electricity in transportation and utilities role in it
• Requirements and roadmap to maximize the benefits and reduce the costs of electrifying transportation

Chris Chen, Market Development Manager, Plug-in Electric Vehicles, San Diego Gas & Electric

When one size does not fit all: How to create different value propositions for different segments

• How does segmentation relate to crossing the chasm in this market?
• What is the difference between segmentation used for analysis
  and planning and actionable categories that allow customers to self-select?
• How does one develop and test value propositions that resonate
  with audience segments?
• How does one present and communicate distinct and varied value propositions?
  
  Moderator: Judith Schwartz, President To the Point
• Fred Bullock, Former VP of Personal System Group Marketing, HP
• David Merkoski, Former Executive Creative Director at frog design
• Kevin Surace, CEO, SeriousEnergy

This is how the EV ecosystem will evolve

• The retailer perspective on electric vehicles
• Near-future evolution of the EV market relative to energy management and smart grid

Chad Bell, Senior Director of Best Buy’s New Business Solutions Group,
Best Buy

11.20am

V2G charging: Research results from the Californian Public Utilities Commission

• The potential grid value for V2G charging
• The available kWhs for V2G charging

Adam Langton, Energy Analyst, California Public Utilities Commission

Lunch (invitation only)

Hosted by:

Successfully Integrating Social Media into Customer Programs
Moderator: Hoshang Chenoy, Social Media Manager, PG&E

• Mike Stephens, Manager, Corporate and Internet Communications, Salt River Project
• Wayne Lin, Director of Product Management, Opower
• Justin Segall, Founder and EVP, Simple Energy

1.30 pm

2.00 pm

EV Development and its connection to Smart Community in Japan

• Massive and unique EV products in Japan
• Energy-charging stations and smart community projects
• Progress in related national and regional plans

Kazumi Matsushige, Professor of Electrical Engineering and Former Vice President, Kyoto University

Excellence in consumer engagement: Who is doing it right, and what can we learn from them
Moderator: Matt Dinsmore, Energy & Clean Tech Practice Lead, Altman
Vilandrie & Co., and author of this report

• Patty Durand, Executive Director, SGCC
• David Tabata, Consumer Programs Marketing, American Electric Power
• Corina Carbajal, Project Manager, Southern California Edison

Plug-in hybrid electric vehicle consumer research

• Understand automobile-based lifestyles
• Hear research findings on consumer responses to electric vehicles and charging tariffs

Dahlia Garas, Program Manager, PHEV Research Center, University of California

3.30pm

Desirable consumer behavior and options to encourage it

• Why should consumers care about EVs and their proposed benefits
• Engaging consumers through market segmentation

Bill Boyce, Supervisor, Electric Transportation, Sacramento Municipal
Utility District

8.00 am

8.30 am

8.45 am

9.40 am

Registration opens

Welcome address from Pacific Gas & Electic, Host Utility
Kevin Dasso, Senior Director, Smart Grid and Technology Integration, Pacific Gas and Electric Company

Keynote Address: The role money and politics will play in the future of Smart Energy
Jim Delshad, Former Mayor of Beverly Hills, Vice Chairman and Managing Director of Pacific Capital Group

Smart Energy and its role in the journey to Smart Cities

• Major stakeholders present a dynamic future vision for reliable, sustainable, energy efficiency smart cities for smarter living
• The imperative and political motivations and mandates to build shared standards today, for tomorrow
• How these different stakeholders set out to build a collaborative relationship between energy providers, real estate owners, municipalities and consumers
  Moderator: Darlene Pope, President and CEO, CoR Advisors
• Jim Delshad, Former Mayor of Beverly Hills, Vice Chairman and Managing Director of Pacific Capital Group
• David Driskell, Executive Director of Community Planning and Sustainability, City of Boulder, Colorado
• Robert Fox, Co-founder and Principal, Cook + Fox Architects
• Carlos Santamaria, VP of Engineering Services, Glenborough, LLC
• Irene M. Stillings, Executive Director of the nonprofit California Center for Sustainable Energy (CCSE)

Refreshment break and speed networking

Sponsored by:

11.30 am

Utility Leadership Panel: Fireside chat with KEMA

• A look at the challenges utilities face in evolving to new business models while keeping up with today’s energy demands
• What role they see their utility playing in the future of smart city, and the steps they’re taking now to achieve that

Moderator: John Rich, Leader of Operational Excellence Practice, KEMA

• Lee S. Krevat, Director, Smart Grid, San Diego
  Gas & Electric
• Kevin Dasso, Senior Director, Smart Grid and
  Technology Integration, Pacific Gas & Electric
• Michael Pesin, P.E., Chief Technology Advisor, Smart Grid Architect, Seattle City Light

Trends and regulations in the home area network ecosystem

• Making Smart Homes work
• How to get the technology activated
• Standards and privacy concerns
• Rate design issues

Christopher Villarreal, Smart Grid Staff Lead, California Public Utilities Commission

SAE Perspective on Electro-Mobility and Standardization

• The importance of standards for EV
  components and the concepts that will form the basis of longer lasting
  technologies
• Progress being made to standardize EV charging technologies and increase
  interoperability to facilitate EV use and proliferation
• Latest technologies, strategies and standards for communicating between EV’s and the Grid

Keith Wilson, Technical Project Manager, SAE
Ground Vehicle Standards, SAE

Q&A: Interoperability and a closer look at Standards - How they can make or break Smart Homes

• Examine what key industry players are doing to improve interoperability between home energy management systems and utility energy management systems
• Hear about the current challenges with plugand-
  play interoperability and standards for data-sharing and how they will be overcome
• Understand the importance for utilities to get involved in the process

Moderator: TBC

• Chano Gomez is Director of Business Development at Lantiq North America
• Barry Haaser, Executive Director, U-SNAP Alliance

1:30 pm

Technology Leadership Panel: The role of technology and innovation in turning policy and vision into reality

• How to meet the challenges of designing
  rapidly advancing technological solutions that do not become obsolete
• Predictions for tomorrow’s energy tech breakthroughs from today’s leading practitioners

Moderator: Clint Wheelock, Founder and MD, Pike
Research

• Jeffrey Taft, Smart Grid Chief Architect, Cisco
• Erich W. Gunther, Chairman and CTO, cofounder, EnerNex
• Ralph E. Abbott, Global Smart Grid Services,
  SAIC Energy, Environment & Infrastructure

Meet the panellists

Analysts panel: Evolving today’s smart grid needs into tomorrow’s smarter world solutions

• Making the business case: Eleven value streams that cost-justify smart grid
• How can policymakers build a smart framework for fostering innovation and an entrepreneurial
  approach to smart energy delivery
• Focus on what has been working: analysis of smart energy delivery across the world

Moderator: Philip Bane, Executive VP Sales & BD at TopQuadrant, Inc., Managing Editor of Engerati

• Ahmad Faruqui, Principal, The Brattle Group
• Katie Fehrenbacher, Editor, Earth2Tech.com and Writer, GigaOM
• Rick Nicholson, Group Vice President, IDC Energy Insights
• Rick Thompson, President & Co-Founder, Greentech Media, Inc.
• Carter Schoop, Equity Research Analyst, Clean Tech at Key Bank

Automakers’ future visions: Consumer interaction and production

• Hear latest strategic plans from leading
  automakers
• Understand future electric vehicle production and how this will be
  communicated to consumers

Moderator: TBC

• Peter Dempster, Sustainable Mobility Topics, BMW Group Technology Office, USA
• Takehito Yokoo, General Manager - Advanced
  Powertrain, Toyota Motor Engineering &
  Manufacturing North America, Inc.

Meet the panellists

Building energy management systems and benefits that will drive the adoption of automated building technologies
Ron Zimmer, President & CEO, Continental

Q&A: Visions and roadmaps for smart homes - the future of interaction between customers and their home devices
Moderator: Ron Zimmer, President & CEO, Continental Automated Buildings Association

• Mark Trayer, Principal Engineer, Samsung
• Scott McGaraghan, Director, Utilities Business
  Development Stealth Mode Residential Efficiency
  Start Up

Cutting-edge results from the ‘Automation and Energy Management for the Electric Smart House’ Project
Ralph E. Abbott, Global Smart Grid Services, SAIC Energy, Environment & Infrastructure

This is how the home automation market will evolve
Kris Bowring, Senior Director, Platform Lead - Home and Energy Management, Best Buy Co., Inc.

2.00 pm

4.00 pm

The vision for smart energy by 2020 and beyond
Moderator: Philip Bane, Executive VP Sales & BD at TopQuadrant, Inc. Managing Editor of Engerati

• Dr. Landis Kannberg, Lead Manager - Energy Storage & Renewable Integration

Cleantech Group presents their ‘Start-ups to watch’
4 innovative start-ups who could disrupt smart energy in the
coming years are brought to you by the Cleantech Group and
their recently released Global Cleantech 100 list.

Hosted by:

The role of utilities in Smart Homes on the customer side: Why core competencies matter

• What is the utilities’ role on the customer side
  
• Using collective learning to drive consumer programs

John Baker, Director, Utility Systems Research, Pecan Street Project Inc

A modular approach to HAN connectivity

• How important is consumer choice in the value proposition?
• Which standards are likely to find consumer acceptance?
• What role will gateways and energy system interfaces play in the home?
• How do modular interfaces fit into the picture?

Barry Haaser, Executive Director, U-SNAP Alliance